The production of the show came just as Discovery Channel was restructuring its programing and changed its logo and tag line. The show is was aired during prime time and was one of Discovery Channel's most popular shows. In terms of production, the show took more than four years to make to the BBC Natural History Unit, as the film crew worked on all seven continents capturing critically acclaimed shots of nature, using brand-new and high-quality cameras and recording materials.
If not for such recently developed technology, the show would have been very difficult to make, as many of the actions captured by the crew had never been shot before. The close-ups of animals, plants, birds, fish and insects could not have been imagined even a decade ago.
The show was critically acclaimed and has won several awards. Each scene is shot with multiple angles and has non diegetic music to support the mood of the sequence. The show was written and originally narrated by David Attenborough, yet the American version of the show has a voice over by Oprah Winfrey, narrating and explaining what is happening on the screen.
The voice over highlights the risks taken by the animals, what they have learned from experience, and how they deal with obstacles. These are elements that are not often associated with documentaries.
Many people hold the notion that documentaries are dry and boring, but Life sells itself as entertaining. The show puts its emphasis on the natural environment, and deliberately neglects to portray human interaction. This focus on the beauty of nature fits with the Discovery Channel's project of promoting environmental consciousness, of which the purchase of treehugger. Discovery Channel has a significant online presence. The very top of the Channel's home page has an advertisement section promoting a Discovery Channel program but contains a "brought to you by" and then a sponsor logo and an option to expand the advertisement.
The site's heading contains a search bar, links to other Discovery Communications channels websites, and links to the corporation's Discovery Store and Discovery Adventures websites. Each section contains a number of links to other parts of the site that relate to the topic.
Along the left side of page there is a section that advertises for the same program as the advertisement at the top. Underneath this advertisement is an section advertising products from the Discovery Channel's online store and then a section displaying the current TV schedule. At the bottom of the page is a small section for "Ads by Google" that plainly lists four links to external sites that relate to the Channel's themes such as "Play Adventure Quest" or "Green Travel Deals.
Although the site certainly focuses on self-promotion, there is also an emphasis on learning which is consistent with Discovery Channel's industrial goals. Under the Explore by Subject subheading, there are a number of different categories listed that relate to much of the Channel's programming such as Survival, Technology, Earth, and Animals. These pages serve almost as virtual encyclopedias where the viewer can go to learn more about topics they see in the programs.
Each program has its own page with a distinct theme. For example the page for Life has a dark background [24] , whereas the Mythbuster page has a picture of the two hosts. The pages all focus on the visuals in order to make it attractive to the eye. The top part of each page, and the first thing anybody browsing the website would see, is a large video window that begins playing video advertisements from external sponsors and then clips from the show as soon as the page is loaded.
There is also space to advertise along the edge and at the top of each page. The general layout of the page is the same for most of the shows, with a small "About the Show" box, a photo gallery, and a miscellenous section at the bottom of the page, where each show has something different in display.
There are often links to puzzles and games as well shopping for the show's merchandise. Deadliest Catch for example has more than three hundred clips available for viewing on the official web page. On the right hand side of all the shows' pages are links to the facebook and twitters of the show, as well as link that would interest people who like the show.
For example, the Storm Chasers page has links toward the "Top 5 Mad Geniuses" and the "10 Coolest Robots Ever" [26] , whereas Dirty Jobs has links for more information about the show itself "Dirty Jobs by the number" [27]. Some of the shows have links toward discussions, that allow viewers to interact. The message boards have pre-made categories in which people can write freely.
Each forum allows people to discuss the show as well as their own experiences related to the topic presented in the show and share ideas for future shows. The forums from the Discovery Channel website display a mixture of advertisements, some for Discovery programming and some for external sponsors.
Many of these discussions provide a lot of opportunity for active fan engagement. In a ongoing Myth Busters forum, fans can submit myths they would like the show to explore and can post videos that either bring up certain myths or address other fans' myths. There is also a Myth Busters Episode Discussion in which viewers talk about the extent to which the believe in featured myths, report on upcoming events on Myth Busters, reveal their favorite parts "Myth Busters moments" , and criticize the methods used to test myths during an episode.
Despite these often constructive criticisms, viewers are generally very positive and excited about Myth Busters. In Europe, the streaming service will become the streaming home of the Olympics in the region starting with the Tokyo Olympic Games next year. He added that the company expects some originals first windowed on Discovery Plus to eventually hit linear TV channels as well.
Last month, Discovery Plus launched in the U. Overall, Discovery plans to launch the direct-to-consumer offering across more than 25 markets in , including the Nordics, Italy, the Netherlands and Spain. Discovery Plus will also launch in Latin American markets, including a planned launch in Brazil, and in parts of Asia. Home Digital News. Dec 2, am PT. By Todd Spangler Plus Icon. See All. More From Our Brands. Expand the sub menu Film. Expand the sub menu TV.
In addition to its global brands, Discovery has strong leadership of deeply loved content genres on a regional basis, including Discovery Kids in Latin America, and Eurosport, the leader in locally relevant premium sports and Home of the Olympics in Europe. Discovery also has a strong portfolio of free-to-air channels across Europe making it a leading broadcaster in a number of countries, including Norway, Sweden, Italy, Poland, Germany and the UK.
Discovery is a platform innovator evolving to become a direct-to-consumer leader to help superfans enjoy our brands across every screen, service and format, whenever and wherever they choose.
Discovery Digital Studios is an award-winning digital business division of Discovery, redefining the benchmarks for the future of entertainment and advertising in the lifestyle categories. This industry-leading group drives digital content innovation and advertising solutions through compelling products and experiences across multiple platforms.
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