The media are an important tool in this, especially in the current climate of football blogs and hour sports news coverage. Therefore, it should come as little surprise that Sir Alex Ferguson made the somewhat unusual step of admitting that Rooney had put in a transfer request. Could Wayne Rooney be added to the list? Rooney was already unpopular with many before this story emerged, and he was already fighting an uphill popularity battle with the media and general public.
It seems Rooney was on the back foot from the word go in this battle. Despite having been off form in recent months, there is little doubt that Rooney is one of the best strikers in world football. Perhaps Rooney felt Manchester United were too comfortable that they could keep him without much effort and a reasonable a pay-rise?
With only 18 months left on his current deal, Rooney had the option of buying out his contract and leaving on a free transfer. In the end, Rooney got the pay-rise he sought. As mentioned in the last point, Rooney has just 18 months left on his contract, leaving Manchester United in a perilous position. They're getting hundreds of thousands of pounds to play.
I respect him as a player but he's a silly boy and he shouldn't have done it. During England's ill-starred World Cup campaign in South Africa, Rooney also swore at a television camera as he left the field following a disappointing goalless draw with Algeria.
The England forward issued a formal apology for his outburst, which he claimed came "in the heat of the moment" after he completed a match-turning treble, and insisted "was not aimed at anyone in particular". But the FA's rules state: "A participant shall at all times act in the best interests of the game and shall not act in any manner which is improper or brings the game into disrepute or use any one, or a combination of, violent conduct, serious foul play, threatening, abusive, indecent or insulting words or behaviour.
The controversial incident came just two days after Premier League chief executive, Richard Scudamore, announced a crackdown on players using foul language towards referees, saying the drive had been backed by all 20 clubs. That prompted criticism of Scudamore, who appears before a parliamentary committee on Tuesday morning, from Ferguson.
He accused the Premier League chief executive of "jumping off a high diving board without thinking about it". This article is more than 10 years old. A year ago last Wednesday Wayne Rooney picked up the ankle injury in Munich that cast his career into shadow.
The anniversary doubtless played in his thoughts as his hat-trick against West Ham United completed a Manchester United comeback that was described by Sir Alex Ferguson as "a real championship performance", and Rooney celebrated by swearing into a television camera.
England's leading striker tends to reserve his strongest public statements for the TV lens thrust in his face.
Expletive-peppered exchanges with match officials have also featured. In a week when "respect" has returned to the moral agenda, the Football Association said they would investigate Rooney's contribution, but charges are thought to be unlikely. The more lasting impact of United's victory is that it could spell doom for the other title challengers. Two-nil down to a pair of West Ham penalties at the interval, United sent on the heavy mob and scored four times in 19 minutes.
Dimitar Berbatov rolled his socks down and his sleeves up, dazzling a crowd who could sense the way this one was going from the moment Rooney curled in a free-kick and then held the ball up in the West Ham penalty area, turned and found a corner for his th Premier League goal in a United shirt.
With brutal precision United punished West Ham for their temerity in giving the league leaders a fright with two Mark Noble spot-kicks. Seven points clear of Arsenal now after they could only draw at home to Blackburn, United adore a fightback, especially here in London.
A decade ago they were down at half-time at Spurs and won These victories are worth far more than wins achieved at a canter.
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