That information will help people to get to know you better by reading your work. You not only teach others when you blog. You learn as well. At first, you will learn more about your niche because you need to educate yourself to teach others. You will also learn a lot about other fields, such as online marketing, no matter what you write.
Your knowledge of email marketing, search engine marketing, and social media marketing will continue to grow. The more you do something, the better you will become at that skill. Writing is no exception. You can even invest in grammar checker tools, like Grammarly , to help you with the writing basics, punctuation, spelling, sentence structure, and style while you write. Even those of you who do not focus on written content, such as podcasters and video bloggers, will improve your writing skills through blogging.
You will have to write descriptions for your own podcasts and videos. And you will have to interact with your blog subscribers in the comments for podcasts and videos you publish. Speaking of learning and improving your skills, if you want to learn a second language, blogging is the way to go.
Those of you who are blogging in a non-mother tongue will become more proficient in that language. You will get a chance to interact with others speaking the new language through comments and social media engagement. Not only will you write better in that language, but you can start to speak better when invited to take part in audio or video interviews.
Whether you intend it or not, you will get to learn new vocabulary. As well as, tech-related systems, tools, and methods while going through the process of setting up and growing a blog. These days there are many semi-automated tools and processes available online for new to the internet people. And you can learn how to use them by reading information online or watching video tutorials. One of the greatest benefits of blogging is connecting with others.
You build genuine relationships. Something that surprises many people is that they develop a fan base through blogging. They will thank you for all the great work you have done. Mainly the people you meet at the beginning of your blogging journey. They will be your most loyal fans if you continue to cultivate your relationship with them. Real experts never need to call themselves experts. Others will do it for you. As you become recognized in your niche, you will get invited to take part in interviews and blog posts compiling expert tips or advice.
The last will put you in the company of other experts in your niche and help you become labeled as an expert more often. One of the keys to gaining expert recognition is always to be helpful. Answering a question here and there will make more people respect you.
The next step after recognition as an expert in your niche is getting invited to speak at the related industry events. It might start with invitations to sit on a guest panel, or it might be outright requests to hold your session. Speaking can help you continue to boost your reputation as an expert in your niche. You gain instant credibility when you can say that you have spoken at popular events.
For those who are looking for more ways to make money , you could start charging for speaking engagements. Your blog is your portfolio. Bloggers who have interesting insights, exceptional writing skills, and large audiences have an advantage if they want to become published authors. Many top bloggers recognized by publishing companies and frequently offered book deals. Others have been able to send in pitches to publishing companies to secure deals for the books they want to write.
If you want to get noticed by a publisher, first do some research on the publishers that most likely to have an interest in a book within your niche. Look at other bloggers who have written books in your niche and see who published them. Then start to interact with the publishing company on social media to get on their radar. Blogging in a business-related niche can help you land a job. Businesses that recognize the benefits of content marketing always looking for employees who can create compelling content.
Blogging for your business also helps you get discovered via social media. Every time you create a new article, you're creating content that people can share on social networks — Twitter, LinkedIn, Facebook, Pinterest — which helps expose your business to a new audience that may not know you yet.
Blog content also helps keep your social media presence going. Instead of asking your social media manager always to create brand new content for social media or creating that content yourself , your blog can serve as that repository of content. You're strengthening your social reach with blog content and driving new website visitors to your blog via your social channels. Quite a symbiotic relationship, I must say.
Now that you have some traffic coming to your site through your blog, you have an opportunity to convert that website traffic into leads. Like every blog post you write is another indexed page, each post is a new opportunity to generate new leads. The way this works is straightforward: Just add a lead-generating call-to-action to every blog post. Often, these calls-to-action lead to things like free ebooks, whitepapers, fact sheets, webinars, trials, or basically, any content asset for which someone would be willing to exchange their information.
To be super clear for anyone unfamiliar with how traffic-to-lead conversions work, it's as simple as this:. In fact, That is how you turn your website traffic into leads for your sales team. If you consistently create valuable content or articles for your target audience, it'll establish you as an industry leader or authority in their eyes. Can you imagine the impact of sending an educational blog post you wrote to clear things up for a confused customer?
Or how many more deals a salesperson could close if their leads discovered blog content written by their salesperson? You can use it to measure sales enablement. Inbound links or backlinks are among the factors the Google algorithm considers when ranking a site on its search engine result page. Many experts and small business owners also believe backlinks to be the 3rd most crucial factor in search engine optimization.
Links for authoritative websites serve as a vote of confidence or recommendation from other websites. Another benefit of backlinks is that they help you build your domain authority , which helps improve your overall discoverability in search engines. It would be fantastic if you could take a trip to Hawaii, go to the gym, and sleep for as many hours as you want, and still be able to drive traffic to your site.
Imagine you sit down for an hour on Sunday to write and publish a blog post. You get another 50 views and five leads on Tuesday as a few more people find it on social media, and some of your subscribers get caught up on their email and RSS. But after a couple of days, most of the fanfare from that post dies down, and you've netted views and 15 leads.
Since that post is now ranking, it means that for days, weeks, months, and years to come, you can continue to get traffic from that blog post. So while it may feel like day one or bust, in reality, blogging acts more like this:. So while you're hitting your snooze alarm, surfing in Hawaii, and pumping iron, you're also driving traffic and leads.
The effort you put in yesterday can turn into hundreds of thousands of views and leads in the future. Business models such as affiliate marketing mean you can generate an income from blogging on just about any topic — from makeup and beauty to camping and motorcycles.
More than half of the traffic generated each month on the Hubspot blog comes from posts published in previous months. Far better to have separate pages or separate blogs focused on separate topics which all go on to score well. A serviced apartment or holiday accommodation website can be fairly static as the information regarding your apartments and your services typically does not change significantly over time.
This makes it hard for service apartment and accommodation providers to add new content unless of course you have a new property to brag about. Google and other search engines like freshness, and new content scores highly. By writing a blog you gain the ability to regularly add new content to your site, something that will keep the search engines happy and will help your rankings!
Starting a blog is a great way to give your brand personality. For instance if you are offering chic serviced apartments in a cool city centre, reflect that in your blog. Write about the local neighbourhood, the trendy bars, restaurants and street art which are all on your doorstep.
Include great images which reflect your brand and your brand position. As you create your own blog, with more and more articles about your neighbourhood and the great things to do in your area, you gain the opportunity to inform your customers and your peers. You also become a valuable source of local information. Tell everyone more about you, your business and the area your business operates it. Have you just won an award, has a new trendy bar opened on your street, or is there a popular ice cream parlour across the road.
All these things will make your brand more appealing and more importantly customers will be able to visualise how they can use their spare time when visiting. Blogs are a great way of making you take a step back and see the bigger picture. Go out and about and talk to neighbouring businesses. Find out who their customers are and talk to the demographic to find out what motivates them to be there. Maybe your neighbourhood is great for up and coming artists. Why not support those artists by commissioning some art to display on your premises, or offer them some gallery space — and then blog about it!
Another great reason for starting a blog is to help your social media. A blog article gives you something to talk about and share. Add your blog to your email signature. Take time to review a local attraction or a great new restaurant in the area. Make use of the keywords and find popular hashtags to spread the word.
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